MONTEGO BAY, St James — Two years ago, Jamark Luxury Transportation Limited was launched after vacationing family members of Executive Director Courtney Laing, who frequently rented luxury vehicles during their visits, recognised the need for a designated
driver. Their idea allowed Laing to join them in relaxing and enjoying outings without the burden of driving.
“This actually happened because of my cousins who, whenever they come to Jamaica, rent luxury vehicles — or we hire luxury vehicles to take us around. So they’re like, ‘Courtney, I don’t want you to drive and tire yourself, and you can’t drink with us or stay out late.’ When we have a designated driver, we just go out and feel a little bit more secure and safe, knowing we can party without having to drive. And especially for long distances, whenever we have business travels to Kingston, instead of me having to wake up at five o’clock in the morning to pick them up at the airport and go to Kingston, spend eight hours in the day, and come back — that’s a lot on my body,” Laing explained.
“So the fact that we have a vehicle that we can have a driver take us, and we can sleep on the journey or have meetings in the vehicle while we travel — that was one of the main reasons why we undertook going into this business,” he added.
Speaking with the Jamaica Observer at Jamark Luxury Transportation’s booth on the exhibition floor of Jamaica Product Exchange (JAPEX) 2025 at Montego Bay Convention Centre on Tuesday, Laing revealed that the company currently boasts a fleet of seven vehicles.
We have different types of vehicles in our fleet. We have GMC Suburbans, Mercedes Sprinter buses, we have Cadillac Escalade SUVs, including a 2024 Cadillac Escalade,” Laing disclosed.
He pointed out that the luxury transportation service, based in Montego Bay, provides more than VIP pickups. It offers airport and hotel transfers, excursions, weddings, as well as corporate and business travel.
“I get locals that will rent my services to do birthdays or graduation or wedding anniversaries or just a special day — a gentleman would like to take his wife out on something special and he would rent my service and I would take them to the movies or to restaurants or dinner, something special. It’s not something you’re gonna do every day, but if you want it to be special, I will always be there to work out something with my local people,” he said.
Laing expressed his intent to expand branches of the business globally.