JAPEX attracts buyers from 6 new markets
Buyers from India, Luxembourg, Mexico, Panama, Peru and Spain will, for the first time, attend this year's staging of Jamaica Product Exchange (JAPEX), the country's annual tourism trade show that helps generate heavy visitor traffic.
“We have delegates from the traditional markets like the USA, Canada and Europe, including England and Germany, and we're looking forward to welcoming those from new markets,” Jamaica Hotel and Tourist Association (JHTA) President Omar Robinson said.
“We are encouraged by the continued interest in brand Jamaica, year after year,” said Robinson, who noted that JAPEX provides a forum to strengthen partnerships between local industry players and international tour operators, wholesalers and travel agents.
He noted, too, that hundreds of travel agents from the USA, Canada and the Caribbean, as well as a strong media contingent, will be in attendance at the trade show, where buyers and suppliers will engage in one-on-one meetings, updates and negotiations.
The JHTA, which hosts of the annual tourism trade show in collaboration with the Jamaica Tourist Board, is reporting steady registration by local suppliers and international buyers for the event scheduled for September 9-11 in Montego Bay.