Jamaica Hotel and Tourist Association crest
Jamaica
Hotel & Tourist
Association
Reserve your seat
LIVE VIRTUAL EVENT

AI Is Rewriting the Rules of Jamaican Hospitality.

A special members' showcase on how artificial intelligence is reshaping the visitor economy: protecting revenue, winning back direct bookings, and answering guests around the clock.

Featuring the Office of the Prime Minister's senior advisor on technology, and a live look at what's now possible for properties of every size.

Tuesday, September 29, 2026✦2:00 PM Jamaica Time✦Live on Zoom

Reserve my seat Free to attend: JHTA members, their teams, and the wider tourism community are all welcome. Seats are limited.
Jamaica Tourist Board

Presented in observance of Tourism Awareness Week, September 27 to October 3, 2026: "Digital Agenda and Artificial Intelligence to Redesign Tourism."

A hospitality professional in a hotel lounge
The front desk of the future is listening.
Tuesday
September 29, 2026
Time
2:00 to 3:30 PM Jamaica
Format
Live on Zoom
Free Registration
open to JHTA members, their teams, and tourism entities across the sector, with time for your questions

Speakers

Trevor Forrest
KEYNOTE SPEAKER
Trevor Forrest
Senior Advisor, Office of the Prime Minister
Science, Technology & Special Projects

Speaking on Jamaica's national digital agenda, and what the country's AI acceleration opens up for the visitor economy.

O'Brian Heron
PRESIDENTIAL ADDRESS
O'Brian Heron
President, JHTA
Senior Corporate Director, Operations, Sandals Resorts International

Setting the industry's course: the President's charge to the sector on why artificial intelligence now sits at the centre of every member's competitiveness.

Aldain Reid
INDUSTRY SHOWCASE
Aldain Reid
IT Professional & Councillor, JHTA

Presenting a live industry showcase of AI in action: guest conversations answered around the clock, and tourism teams earning recognised AI credentials.

Nadine Spence
MODERATOR
Nadine Spence, JP
Fourth Vice President, JHTA
Director, Sixt Rent A Car Jamaica

Guiding the afternoon from open to close, leading the discussion and taking questions from the membership.

Tuesday, September 29, 2026 at 2:00 PMJamaica Time, live on Zoom
Reserve my seat