Digital Platforms ‘Valuable Tool for Growth’ in Emerging Markets
The Jamaica Hotel and Tourist Association (JHTA) hosted a webinar entitled "Profile of Visitors from Emerging Markets: Tool to Market Your Business to Them"on Friday, May 27. The monthly webinar series aims to edify members on topical issues in and related to the tourism industry and utilizes presenters from all industries. Deputy Director of Tourism at the Jamaica Tourism Board Marcia McLaughlin, who presented on the topic, gave participants a very profound look at what is taking place on a regional and international scale, specifically in emerging markets.
"As the social space continues to evolve as well as the markets we serve; navigating its many platforms, tools and trends is becoming increasingly challenging but essential for survival. A well managed social media program in conjunction with traditional marketing tools will advance growth objectives as social media permeates all aspects of an organization, from sales and marketing to operations to revenue management" said Nicola Madden-Greig, President of the JHTA.