Digital Platforms ‘Valuable Tool for Growth’ in Emerging Markets

The Jamaica Hotel and Tourist Association (JHTA) hosted a webinar entitled "Profile of Visitors from Emerging Markets: Tool to Market Your Business to Them"on Friday, May 27. The monthly webinar series aims to edify members on topical issues in and related to the tourism industry and utilizes presenters from all industries. Deputy Director of Tourism at the Jamaica Tourism Board Marcia McLaughlin, who presented on the topic, gave participants a very profound look at what is taking place on a regional and international scale, specifically in emerging markets.

"As the social space continues to evolve as well as the markets we serve; navigating its many platforms, tools and trends is becoming increasingly challenging but essential for survival. A well managed social media program in conjunction with traditional marketing tools will advance growth objectives as social media permeates all aspects of an organization, from sales and marketing to operations to revenue management" said Nicola Madden-Greig, President of the JHTA.

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JHTA to Host 55th Annual General Meeting

The Jamaica Hotel and Tourist Association(JHTA) will host its fifty fifth annual general meeting at Sandals Ochi Beach Resort on Saturday, June 11. The event is open to all members of the association and will also have elections for the Presidency and senior executive positions.

"The JHTA continues to provide a dynamic collaborative environment with our private and public sector partners that works in the best interests of our members and ultimately the tourism industry. We are optimistic about the continued growth of tourism and will continue our efforts in this regard" said Nicola Madden-Greig.

The JHTA'S senior management team will present an overview of successes over the past year, as well as highlight strategies for future growth and profitability. Scheduled speakers are the Hon. Edmund Bartlett, Minister of Tourism, Paul Pennicook Director of Tourism at the Jamaica Tourist Board, guest speaker the Hon. Daryl Vaz, Minister without Portfolio in the Ministry of Economic Growth and Job Creation with responsibility for the Land, Environment, Climate Change and Investment portfolios and Ian Neita, CEO of Global Directories.

Studies & Guides - May 2016

Tools to employ when Marketing your business Webinar